Lulu

get in touch

HONOURING WOMANHOOD

Mortimer House,
fjör Launch

Underdays partnered with PLAY to celebrate the launch of the Maroon Workout Set through a morning of movement, conversation and creativity at Yoke Space, West London.

PLAY partnered with Nordic skincare brand fjör, the launch of their new product range with an intimate movement and art experience at

Mortimer House in London.

A MORNING CELEBRATING WOMANHOOD THROUGH CONVERSATION, MOVEMENT AND CREATIVITY, BRINGING TOGETHER A COMMUNITY OF WOMEN TO MARK THE LAUNCH OF UNDERDAYS’ NEW MAROON WORKOUT SET.

The morning began with a panel discussion led by Underdays co-founder Amélie Salas, joined by India Bailey (PLAY) and artist Laxmi Hussain, exploring body confidence, wellness and the realities of building creative businesses.

Guests then experienced the PLAY Method, guided by India Bailey, combining mindful, music-led movement with a focus on the power of YOU. Throughout the session, Laxmi Hussain created a live artwork in cobalt and maroon, visually connecting Underdays’ first collection with its newest launch.

The experience concluded with a restorative sound bath led by Lilly Nicholisi, before each guest received a bespoke miniature artwork by Laxmi Hussain — a lasting reminder of a morning dedicated to confidence, creativity, community and every chapter of womanhood.

Guests experienced the PLAY Method led by India Bailey, a guided movement journey designed to reconnect participants with their bodies through rhythm, breath and intuitive movement.

Alongside the session, artist Laxmi Hussain created a live artwork responding to themes of skin, nature and transformation, reflecting fjör’s philosophy of combining Nordic botanical science with thoughtful self care rituals.

The collaboration brought together beauty, art and movement to create a sensory brand experience that felt both intimate and memorable.