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celebrating 10 years of the align legging
celebrating 10 years
of the align legging
celebrating 10 years
of the align legging
PLAY partnered with Lululemon to produce a large-scale movement experience as part of The Align Festival in London.
To celebrate 10 years of the Align legging, PLAY partnered with Lululemon to produce a large-scale movement experience as part of The Align Festival in London.
Over 250 guests took part in a
55-minute PLAY Method session, bringing people into the present through music, movement and collective energy
Over 250 guests took part in a 55-minute PLAY Method session, bringing people into the present through music, movement and collective energy
The experience opened with a short grounding visualisation before building into a journey of music-led movement, guided by three PLAY Movement Directors (including founder India Bailey), and accompanied by a live DJ.
The session transformed the festival space into a shared moment of connection– combining rhythm, performance and movement to capture the spirit of both PLAY and the Align collection.
“Play Collective were such a dream to work with.”
Chloe Brown, Lululemon
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