Lululemon x PLAY Festival

Designed for movement.
Defined by connection.

To celebrate 10 years of the Align legging, PLAY partnered with Lululemon to produce a large-scale movement experience as part of The Align Festival in London.

brief

Over 250 guests took part in a 55-minute PLAY Method session, bringing people into the present through music, movement and collective energy. The experience opened with a short grounding visualisation before building into a journey of music-led movement,  guided by three PLAY Movement Directors (including founder India Bailey), and accompanied by a live DJ.

The session transformed the festival space into a shared moment of connection– combining rhythm, performance and movement to capture the spirit of both PLAY and the Align collection.

“Play Collective were such a dream to work with.”

Chloe Brown, Lululemon