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BRINGING PRIORITISE THIS TO LIFE

Mortimer House,
fjör Launch

PLAY joined forces with Frameless and Lily Silverton to celebrate the launch of Prioritise This through an immersive experience of movement, music, meditation, and projection-mapped storytelling in London.

PLAY partnered with Nordic skincare brand fjör, the launch of their new product range with an intimate movement and art experience at

Mortimer House in London.

HOSTED AT FRAMELESS IN LONDON, THE EVENT BROUGHT TOGETHER READERS, CREATIVES AND WELLNESS ENTHUSIASTS FOR AN IMMERSIVE MORNING OF MOVEMENT, STORYTELLING AND MINDFUL CONNECTION.

Guests stepped into a living version of Prioritise This as India Bailey led the PLAY Method, combining high-energy movement with driving live beats while Spike Silverton’s 360° projection-mapped visuals transformed the venue into an immersive sensory experience.

As the pace slowed, Lily Silverton guided a grounding meditation accompanied by Oscar Wieczorek’s evocative live piano performance. Guests departed with signed copies of Prioritise This and a renewed appreciation for how movement, sound and stillness can become everyday acts of self-care.

Guests experienced the PLAY Method led by India Bailey, a guided movement journey designed to reconnect participants with their bodies through rhythm, breath and intuitive movement.

Alongside the session, artist Laxmi Hussain created a live artwork responding to themes of skin, nature and transformation, reflecting fjör’s philosophy of combining Nordic botanical science with thoughtful self care rituals.

The collaboration brought together beauty, art and movement to create a sensory brand experience that felt both intimate and memorable.